Stack
Content
Tools that generate, manage, and repurpose the copy, decks, and creative used across GTM. They cover writing, design, and asset libraries for campaigns and sales enablement. In an AI-native GTM system, content tools produce the messaging that outbound and marketing put in front of buyers.
- ToolUntested
Notion
Notion is a connected workspace that brings documents, wikis, notes, and databases together in a single tool. Pages are built from flexible content blocks, and information can be structured in customizable databases with multiple views such as tables, boards, calendars, timelines, and lists. Notion also offers built-in AI features and real-time collaboration for teams.
- ToolUntested
Sanity
Sanity is a headless content platform that stores content as structured, schemaless data in a hosted backend called the Content Lake, accessible through APIs rather than tied to a single front-end. Content is queried with GROQ, Sanity's open-source query language, or with GraphQL, and edited in Sanity Studio, a customizable open-source editing environment built with React. The platform supports real-time collaboration, Portable Text for rich text, and an image and asset pipeline with on-the-fly transformations.