The AI-Native GTM Field Guide
Turn AI tools into a coherent go-to-market system.
An operator's field manual for founders and revenue teams building lean, AI-native GTM. Frameworks, playbooks, and a working stack, documented from real builds.
Featured guides
All playbooks- PlaybookUnverified
The Attio Architecture Field Guide
A structural field guide to modeling an Attio workspace: choosing objects, typing attributes, deciding between lists and objects, connecting records with references, and layering enrichment without letting the data model drift. It frames each modeling decision so the workspace stays legible as headcount, pipeline, and integrations grow.
Draft - WorkflowUnverified
How to Build With Claude Code Without Project Drift
A workflow for non-engineer operators who direct Claude Code to build real systems, covering the four controls that hold a multi-session project on course: project rules, one issue per session, verification gates, and human gates.
Draft - PlaybookUnverified
Context Engineering for GTM Teams
A playbook for giving AI agents the right context to do GTM work: what context is, how to structure and prioritize it, when to retrieve versus stuff, how memory should persist across sessions, and how to keep the agent grounded so it does not drift from the live record.
Draft
From the stack
All tools- ToolUntested
Apollo.io
Apollo.io is a sales intelligence and engagement platform that pairs a B2B contact and company database with prospecting, data enrichment, and outreach tools. It lets users search and filter accounts and contacts to build lead lists, then run outbound email and call sequences from the same platform. Apollo also offers CRM enrichment and syncing to keep records current.
- ToolUntested
Attio
Attio is a customizable CRM built on a flexible data model of objects, attributes, and records that teams shape to their own workflow rather than a fixed schema. It syncs connected email and calendar to build and update relationship data automatically, and includes reporting, workflow automation, and a public API for extending the platform.
- ToolUntested
Claude Code
Claude Code is Anthropic's agentic coding tool that runs in the terminal. It reads and edits files across a codebase, runs shell commands, and carries out multi-step engineering tasks from natural-language instructions. It connects to external tools and data sources through the Model Context Protocol and is also available in IDEs and through a software development kit.
- ToolUntested
Cloudflare R2
Cloudflare R2 is S3-compatible object storage for unstructured data such as media, backups, logs, and analytics datasets, billed with no egress fees on data transferred out. It exposes an S3-compatible API so existing S3 SDKs and tools can connect, and it integrates with Cloudflare Workers and Cloudflare's global network. Buckets can be served over custom domains and cached through Cloudflare's CDN.
Latest build notes
All build notesBuilt in the open
Content arrives as drafts and is only marked verified once Nick has reviewed it. Nothing here claims to be tested until it is.