Tool · Automation
Zapier
Zapier is a no-code automation platform that connects web applications and automates workflows called Zaps, each of which links a trigger event in one app to one or more actions in others. It provides a large library of app integrations along with building blocks such as multi-step Zaps, filters, paths, formatting, and webhooks, plus additional products including Tables, Interfaces, and AI-powered features. Workflows are configured through a visual builder without requiring code.
Best use case
Automating repetitive cross-app GTM tasks without code, such as routing new leads from forms or ads into a CRM, notifying teams of record changes, and syncing data between marketing, sales, and support tools.