Tool · CRM
Attio
Attio is a customizable CRM built on a flexible data model of objects, attributes, and records that teams shape to their own workflow rather than a fixed schema. It syncs connected email and calendar to build and update relationship data automatically, and includes reporting, workflow automation, and a public API for extending the platform.
Best use case
B2B startups and go-to-market teams that want a CRM they can model around their own objects, data, and processes instead of adapting to a preset structure.