Stack
Analytics
Tools that measure pipeline, conversion, and revenue across the GTM funnel. They turn raw activity into reports on what is working and where deals stall. In an AI-native GTM system, analytics provides the feedback loop that operators and agents use to adjust targeting and messaging.
- ToolUntested
Amplitude
Amplitude is a product analytics platform for behavioral, event-level data. It supports funnels, retention, cohorts, and experimentation to connect product usage to growth.
- ToolUntested
Mixpanel
Mixpanel is a product analytics tool for tracking events and analyzing funnels, retention, and user flows. It is oriented toward self-serve exploration of product data.
- ToolUntested
PostHog
PostHog is an open-source product analytics suite that bundles event analytics, session replay, feature flags, and experimentation. It can be self-hosted or used as a managed cloud service.